As the Founder of Nish Marketing, Manisha Patel leads a consultancy specializing in CRM, loyalty, and customer engagement solutions that drives business growth and long-term customer retention. With a deep passion for customer experience and a proven track record of success, Manisha partners with businesses to develop bespoke strategies that enhance brand loyalty, increase customer lifetime value, and generate measurable results.

With over two decades of experience, Manisha has worked with some of the world’s largest global agencies, including TBWA, Publicis, and Collinson Group, and has led high-profile marketing initiatives for multinational brands. She has successfully delivered customer engagement, CRM, and loyalty solutions across industries such as telecoms, FMCG, financial services, travel, retail, and automotive.

Before launching Nish Marketing, Manisha held senior leadership roles at Collinson Group, TBWA, and ICLP, where she spearheaded award-winning customer engagement programs, driving multi-million-pound revenue growth.

At Nish Marketing, Manisha leverages her expertise in CRM management, customer acquisition and retention, integrated marketing campaigns, and data-driven insights to help businesses build strong, lasting relationships with their customers. Her strategic approach, combined with creativity and analytical precision, ensures that every marketing initiative delivers tangible business impact.

Recognized with multiple industry awards for excellence in loyalty marketing and customer engagement, Manisha is committed to helping brands unlock their full potential.

For business inquiries and collaborations, connect with Manisha at manisha.patel@nish-marketing.com or via LinkedIn.